![]() We estimate that more than 80% of the money invested by venture capitalists goes into building the infrastructure required to grow the business-in expense investments (manufacturing, marketing, and sales) and the balance sheet (providing fixed assets and working capital). Where venture money plays an important role is in the next stage of the innovation life cycle-the period in a company’s life when it begins to commercialize its innovation. has realistic expectations about process and outcome.understands the cost of capital and typical deal structures and is not offended by them,. ![]()
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